Analysis of student videos, digipaks and adverts

Grading: The first video I analysed was the best of the three I watched. The reasons lay mainly with the camera work throughout the whole video. For example, there are several camera angles such as an extreme low angle that signify the emotions on the character shown. This is a main focus throughout the video that show the characters experiencing their varying emotions throughout the video and, therefore, the audience can match the song with a clear narrative.

For the reasons mentioned in the presentation above and the factors just mentioned, I have judged this music video to be of A grade standard. Not only does it boast a host of strengths, but it also proves very difficult to find areas for improvements.


Video 2: In comparison to the first music video, this one is far less impressive. The lack of camera angles and very limited narrative makes it hard for me to find areas worthy of marks. As as result, I judge this video to be C grade standard.

Video 3: One of the only differences between this video and the first one I analysed was the camera quality. However, to determine a grade between them I felt that this video proved to be a little less engaging than it's A grade counterpart. Consequently, I judge this video to be of B grade standard. If little improvements were made in terms of a slight development to the narrative, it may push for an A.

Learning comment: Through this research, I have become aware that it matters very little as to what genre of music you pick to use. The only factor proving vital is that there is a need of understanding as to what that genre entails. For example, indie music often includes young adults in their music video.

The first music video I viewed was the one of best quality and is certainly something I will look to take ideas from. For example, an abundance of extreme close ups to ensure that the narrative is clearly established to the audience.

Moreover, I feel that if my final product is to work to the best of its ability it will need to include some high quality camera work that captures the narrative to finest detail. On top of that, the video will therefore need to include an engaging narrative that is likely to entice my target demographic of that music genre.