Audience Research - Music Consumption

From the interviews above, it is clear to see a difference in individual consumption of music videos based on demographic.

The first interview shown includes a 13-year-old boy's own consumption of music videos. A clear aspect from the interview that i picked up on was his clear focus on consuming music videos on mobile phone apps. As he states in the interview, his main source of music videos is PlayTube. The fact that he watches the majority of music videos on his phone suggests that he does not purposely go out of his way to watch a music video; like someone who would watch a video on TV. As a result, i have learnt that the music video has to engage the consumer right from the beginning of the film to stand any chance of having them watch the entire video.

My second interview was with an adult (35-50) and shows similarities to the under 16 demographic.

They both hold similar consuming preferences with the mention of the pop genre being their favourite genre of music video. Reasons for this from both demographics lay with the feel good factor of the pop genre. As well, there was a clear preference of a narrative-based music video rather than a live performance. That in mind, i will aim to appeal to both demographics by including an uplifting and inspiring narrative structure that will entice a range of audience members.